1. The “For Sale” Sign That No One Sees
Meet Sarah, a hardworking real estate agent who just listed a beautiful home. She prints fancy brochures, hosts open houses, and sticks a big “For Sale” sign on the front lawn. Weeks pass. Nothing. No calls, no inquiries. Frustrated, she wonders if her listing is invisible.
Then, she discovers Google Ads—a tool that puts her listing in front of serious buyers actively searching for homes just like hers. Within days, her phone starts ringing, and soon enough, the property is sold.
This isn’t just Sarah’s story. This could be your story too. Here’s how to run Google Ads for real estate and turn “For Sale” into “Sold!”
2. Why Google Ads is a Game-Changer for Real Estate
Think about it. When someone is looking for a home, what’s the first thing they do? They Google it.
- Google Ads ensures your listings appear when potential buyers are searching.
- You can target buyers based on location, income, search intent, and more.
- You only pay when someone clicks on your ad—no wasted money on uninterested users.
Many real estate agents aren’t using Google Ads effectively this is your chance to get ahead.
3. Setting Up Your First Google Ads Campaign
Step 1: Create a Google Ads Account
Go to Google Ads and sign up. It’s free!
Step 2: Choose Your Campaign Type
For real estate, Search Ads and Display Ads work best:
- Search Ads show when buyers search for terms like “homes for sale in Miami.”
- Display Ads put your listings on relevant websites, keeping your brand top-of-mind.
Step 3: Keyword Research – What Are Buyers Searching For?
Using tools like Google Keyword Planner, find what buyers are typing into Google, such as:
- “houses for sale near me”
- “best real estate agent in [city]”
- “buy a home in [city]”
Pro Tip: Avoid broad keywords like “real estate”—they attract unqualified clicks. Focus on location-specific, intent-driven keywords.
4. Writing Ad Copy That Converts Clicks into Clients
Your ad needs to grab attention and make people take action. Follow this formula:
Headline: “Luxury Homes in Miami – Schedule a Tour Today”
Description: “Find your dream home! Exclusive listings available now. Call today.”
Call to Action (CTA): “Get a Free Home Valuation” or “Book a Showing Now”
Use ad extensions to boost engagement:
- Call Extensions (so buyers can call you directly)
- Location Extensions (so buyers see your office address)
- Sitelinks (to showcase different properties)
5. Smart Budgeting & Bidding: Get More Leads Without Overspending
No one likes wasting money on ads. Here’s how to maximize ROI:
- Start with $10–$20 per day to test campaigns.
- Choose the right bidding strategy:
- Manual CPC (Cost-Per-Click): Gives you full control over how much you pay per click.
- Maximize Conversions: Google automatically adjusts bids to get the most conversions.
- Target CPA (Cost Per Acquisition): You set how much you’re willing to pay per lead, and Google optimizes bids to stay within that limit.
⚠️ Why Smart Bidding Can Be Dangerous if Used Wrongly
Smart bidding strategies like Maximize Conversions and Target CPA sound great because they let Google automate your bidding. But if used incorrectly, they can drain your budget fast without delivering quality leads. Here’s why:
- No data? No accuracy! If your account is new, Google doesn’t have enough data to optimize properly, leading to wasted spend.
- Bidding too high? You might pay more than necessary for clicks that don’t convert.
- Broad targeting? If Google doesn’t have enough restrictions, your ads might show to people outside your target audience.
How to Use Smart Bidding Safely: ✅ Start with Manual CPC to control costs, then switch to Maximize Conversions once you have data. ✅ Set a reasonable daily budget to avoid overspending. ✅ Use negative keywords to filter out irrelevant traffic.
6.The “Done-for-You” Real Estate Google Ads Solution
Running Google Ads takes time, experience, and constant optimization. But here’s the good news—you don’t have to do it yourself.
When you work with me, I take care of EVERYTHING for you:
✅ Keyword Research & Targeting – No more guessing what works. ✅ Ad Creation & Copywriting – Engaging ads that convert. ✅ Bidding & Budget Optimization – Maximize every dollar you spend. ✅ Tracking & Performance Monitoring – Know what’s working and where to improve. ✅ Retargeting & Advanced Strategies – Stay in front of potential buyers.
Imagine focusing only on closing deals and growing your business, while I handle all the ad management, tracking, and sweating behind the scenes. You get the leads—I do the work.
Feeling overwhelmed? Let me handle the ads while you focus on closing deals. Let’s talk.
7. Avoiding Costly Mistakes in Google Ads for Real Estate
- Broad targeting: Don’t waste money showing ads to the wrong people.
- Ignoring negative keywords: Exclude searches like “cheap apartments” if you sell luxury homes.
- Bad landing pages: Your ad must lead to a page with clear CTAs and strong visuals.
8. Tracking & Optimizing for Long-Term Success
You can’t improve what you don’t track. Set up conversion tracking in Google Ads to measure success:
✅ Track leads & calls from your ad
✅ A/B test ads to see what messaging works best
✅ Adjust bids & budget to optimize for high-quality clicks
9. From “For Sale” to “Sold!”
Google Ads is your digital “For Sale” sign but 100x more powerful. Done right, it can fill your pipeline with quality leads and boost your real estate business.
Final Thoughts:
Did you find this guide helpful? Comment below or reach out to AekDigital.com for a custom strategy session.